google.co.nz
Free website and domain report on google.co.nz
Last Updated: 19th September, 2021 Update Now
Overview
Snoop Summary for google.co.nz
This is a free and comprehensive report about google.co.nz. The domain google.co.nz is currently hosted on a server located in United States with the IP address 142.250.64.67, where the local currency is USD and English is the local language. Our records indicate that google.co.nz is owned/operated by Google LLC. Google.co.nz is expected to earn an estimated $4,732 USD per day from advertising revenue. The sale of google.co.nz would possibly be worth $3,454,613 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Google.co.nz is insanely popular with an estimated 508,259 daily unique visitors. This report was last updated 19th September, 2021.
What is google.co.nz?
Google.co.nz is just one of many domains home to the search engine known famously since the early 2000's as Google. The Google search engine offers extensive and highly responsive search tools for people of all ages, including search by keyword, image, video and more. Google is undeniably the most popular search engine in the world with the dominant share of the internet's search market. Google's services are highly integrated into most peoples lives today and are just some of the offerings by Alphabet Inc. (the parent company which owns Google).
About google.co.nz
| Site Preview: |   |
| Title: | Google NewZealand |
| Description: | Version of the international search engine that offers the option to restrict search to New Zealand websites. |
| Keywords and Tags: | directories, google, google co nz, google maps rotorua, google new zealand, google nz, googlemaps com nz, guides, hazel tucker, new zealand, new zealand map, oceania, popular, popular search engines, regional, search engines, search results, wises maps, www google co, www google com |
| Related Terms: | newzealand |
| Fav Icon: | |
| Age: | Over 26 years old |
| Domain Created: | 17th February, 1999 |
| Domain Updated: | 15th January, 2021 |
| Domain Expires: |
Review
Snoop Score
4/5 (Excellent!)
Valuation
$3,454,613 USD
Note: All valuation figures are estimates.
Popularity
Very High
Note: Popularity is estimated.
Rank, Reach and Authority
| Alexa Rank: | 4,204 |
| Alexa Reach: | 0.0120% |
| SEMrush Rank (US): | 90,399 |
| SEMrush Authority Score: | 75 |
| Moz Domain Authority: | 0 |
| Moz Page Authority: | 0 |
Rank By Country
| Country | Alexa Rank |
|---|---|
 Australia | 3,247 |
 India | 8,473 |
 New Zealand | 6 |
 Russian Federation | 18,745 |
 United States | 18,822 |
Organic vs Paid (Google Ads)
| Organic | Paid | |
|---|---|---|
| Keywords: | 7,583 | 2 |
| Traffic: | 20,364 | 1,136 |
| Cost: | $34,682 USD | $74,641 USD |
Traffic
Visitors
| Daily Visitors: | 508,259 |
| Monthly Visitors: | 15,469,803 |
| Yearly Visitors: | 185,514,535 |
Note: All visitors figures are estimates.
Visitors By Country
| Country | Visitors (Unique) | Percentage |
|---|---|---|
| Australia | Daily: 15,248 Monthly: 464,094 Yearly: 5,565,436 | 3% |
| India | Daily: 27,446 Monthly: 835,369 Yearly: 10,017,785 | 5.4% |
| New Zealand | Daily: 392,884 Monthly: 11,958,158 Yearly: 143,402,736 | 77.3% |
| Other | Daily: 28,971 Monthly: 881,779 Yearly: 10,574,328 | 5.7% |
| Russian Federation | Daily: 7,624 Monthly: 232,047 Yearly: 2,782,718 | 1.5% |
| United States | Daily: 36,086 Monthly: 1,098,356 Yearly: 13,171,532 | 7.1% |
Note: All visitors figures are estimates.
Revenue
Revenue
| Daily Revenue: | $4,732 USD |
| Monthly Revenue: | $144,037 USD |
| Yearly Revenue: | $1,727,302 USD |
Note: All revenue figures are estimates.
Revenue By Country
| Country | Revenue | Percentage |
|---|---|---|
| Australia | Daily: $91 USD Monthly: $2,774 USD Yearly: $33,261 USD | 1.9% |
| India | Daily: $401 USD Monthly: $12,219 USD Yearly: $146,530 USD | 8.5% |
| New Zealand | Daily: $355 USD Monthly: $10,800 USD Yearly: $129,515 USD | 7.5% |
| Other | Daily: $0 USD Monthly: $0 USD Yearly: $0 USD | <0.1% |
| Russian Federation | Daily: $7 USD Monthly: $208 USD Yearly: $2,497 USD | 0.1% |
| United States | Daily: $3,878 USD Monthly: $118,036 USD Yearly: $1,415,498 USD | 81.9% |
Note: All revenue figures are estimates.
SEO
Backlinks Analysis (SEMrush)
| Backlinks: | 34,749,197 |
| Referring Domains: | 50,983 |
| Referring IPs: | 38,453 |
Google.co.nz has 34,749,197 backlinks according to SEMrush. 98% of these backlinks are "dofollow" (follow) links which allow the flow of link equity to pass through, which may improve google.co.nz's search engine rankings. Other links are treated as 'hints' by search engines and may also pass link equity, depending on what search engines decide in each case.
96% of google.co.nz's backlinks are text and image links, which are ideal for SEO. Other backlink types may be unrecognized or ignored by search engines.
Top New Follow Links
1
Source: https://truongdaynauan.com/
Target: https://maps.google.co.nz/url?sa=t&url=https%3A%2F%2Fraovat321.net%2Fthue-nha-nguyen-can_ho-chi-minh-r23
2
Source: https://thuenhanguyencan.vn/ca-mau-tp39.html
Target: https://maps.google.co.nz/url?sa=t&url=https%3A%2F%2Fraovat321.net%2Fmua-ban-nha-dat
3
Source: http://www.dia.govt.nz/
Target: https://www.google.co.nz/maps/place/12+Nicholls+Lane,+Parnell,+Auckland+1010/@-36.8528753,174.7730969,17z/data=!3m1!4b1!4m5!3m4!1s0x6d0d48084d5b0f33:0x36c7a1073479ee7c!8m2!3d-36.8528753!4d174.7752856
4
Source: http://www.dia.govt.nz/
Target: https://www.google.co.nz/maps/place/7+Ronwood+Ave,+Manukau,+Auckland+2104/data=!4m2!3m1!1s0x6d0d4dbf5e0bba95:0x1253e8ac6fe0d32f?sa=X&ved=0ahUKEwiRxdTpqNbXAhUJkpQKHZzODVoQ8gEIJTAA
5
Source: http://www.otef.sakura.ne.jp/yybbs/yybbs.cgi?list
Target: https://images.google.co.nz/url?q=http%3A%2F%2Feumeds24.over-blog.com%2F2019%2F10%2Fcomprar-ultram-como-comprar-ultram-on-line-sem-receita-medica.html
Top Ranking Keywords (US)
1
Keyword: www google com
Ranked Page: https://www.google.co.nz/?hl=mi
2
Keyword: new zealand map
Ranked Page: https://maps.google.co.nz/maps/ms?hl=en&ie=UTF8&msa=0&msid=108330471466062217291.00044e734074214354d9e&ll=-41.310824,174.287109&spn=15.437239,20.566406&z=5&source=embed
3
Keyword: google new zealand
Ranked Page: https://news.google.co.nz/
4
Keyword: google nz
Ranked Page: https://www.google.co.nz/search
5
Keyword: hazel tucker
Ranked Page: http://scholar.google.co.nz/citations?user=kb0bxFoAAAAJ&hl=en
Domain Analysis
| Value | Length | |
|---|---|---|
| Domain: | google.co.nz | 12 |
| Domain Name: | 6 | |
| Extension (TLD): | conz | 4 |
Page Speed Analysis
| Average Load Time: | 1.23 seconds |
| Load Time Comparison: | Faster than 64% of sites |
PageSpeed Insights
Avg. (All Categories)
Performance
Accessibility
Best Practices
SEO
Progressive Web App
0–49 (Fail) 50–89 (Average) 90–100 (Pass) 
URL: https://www.google.co.nz/
Updated: 19th September, 2021
2.01 seconds
First Contentful Paint (FCP)
0.01 seconds
First Input Delay (FID) Simulate loading on desktop
Performance
Indicates how well the page is performing and highlights opportunities where performance may be improved for google.co.nz. This includes details about optimizing page load times which can result in a better user experience.Metrics
First Contentful Paint — 0.7 s The time taken for the first image or text on the page to be rendered.
Speed Index — 0.7 s The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 0.9 s The timing of the largest text or image that is painted.
Time to Interactive — 1.1 s The time taken for the page to become fully interactive.
Total Blocking Time — 20 ms The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 0 Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data
Other
Max Potential First Input Delay — 80 ms Users could experience a delay when interacting with the page.
First Meaningful Paint — 0.7 s The time taken for the primary content of the page to be rendered.
Network Requests Below is a list of network requests that were made during page load.
| URL | Protocol | Start Time (Ms) | End Time (Ms) | Transfer Size (Bytes) | Resource Size (Bytes) | Status Code | MIME Type | Resource Type |
|---|---|---|---|---|---|---|---|---|
| http://google.co.nz/ | http/1.1 | 0 | 25.334000005387 | 377 | 0 | 301 | text/html | |
| http://www.google.co.nz/ | http/1.1 | 25.813000043854 | 47.208000090905 | 449 | 0 | 302 | text/html | |
| https://www.google.co.nz/?gws_rd=ssl | h2 | 47.712000086904 | 129.68700006604 | 40640 | 124728 | 200 | text/html | Document |
| https://www.google.co.nz/xjs/_/js/k=xjs.s.en_US.8FUG8Fazd1c.O/am=QKAAAAEAAAAAAAAAAAAFQEYQCAAAADADAAAAAAAAgCAAAhIPJiQAAAACAMi8FDAAAAACIAQIAGYEFAADUBAQ4AIgAAAAwEfgGwj4GwB4BE24AAAAAAAAQABcghlqkCgIAAIAAACAWE1dERASAoA/d=1/ed=1/dg=2/br=1/rs=ACT90oEzRWKvJyiccryPwvA4fs94QdsTng/m=cdos,dpf,hsm,jsa,d,csi | h2 | 147.7700000396 | 170.59500003234 | 232326 | 766224 | 200 | text/javascript | Script |
| https://www.google.co.nz/images/branding/googlelogo/1x/googlelogo_color_272x92dp.png | h2 | 161.62100003567 | 172.66999999993 | 6759 | 5969 | 200 | image/png | Image |
| data | 168.82600006647 | 168.90899999999 | 0 | 315 | 200 | image/png | Image | |
| https://www.google.co.nz/images/searchbox/desktop_searchbox_sprites318_hr.webp | h2 | 176.40700004995 | 184.41900005564 | 1450 | 660 | 200 | image/webp | Image |
| https://www.gstatic.com/og/_/js/k=og.qtm.en_US.auSrFW-FX90.O/rt=j/m=qabr,q_dnp,qcwid,qapid,qald/exm=qaaw,qadd,qaid,qein,qhaw,qhbr,qhch,qhga,qhid,qhin,qhpr/d=1/ed=1/rs=AA2YrTtiIgpyWC3dfQkzVoOu4jFUo5DWgw | h2 | 195.8380000433 | 205.01000003424 | 55615 | 159951 | 200 | text/javascript | Script |
| https://www.gstatic.com/og/_/ss/k=og.qtm.0kOJLrYABNM.L.W.O/m=qcwid/excm=qaaw,qadd,qaid,qein,qhaw,qhbr,qhch,qhga,qhid,qhin,qhpr/d=1/ed=1/ct=zgms/rs=AA2YrTvW7lVTqgJFJ65IceW8_yzxBuq7cA | h2 | 196.22300006449 | 200.48500003759 | 1215 | 296 | 200 | text/css | Stylesheet |
| https://www.google.co.nz/gen_204?s=webhp&t=aft&atyp=csi&ei=VzNHYZTcEMKuwbkPr82XYA&rt=wsrt.131,aft.75,prt.68&imn=2&ima=1&imad=0&aftp=940&bl=6coZ | 204.90700006485 | 213.44900003169 | 0 | 0 | -1 | Ping | ||
| https://apis.google.com/_/scs/abc-static/_/js/k=gapi.gapi.en.M5RD94rmgZI.O/m=gapi_iframes,googleapis_client/rt=j/sv=1/d=1/ed=1/rs=AHpOoo8z3ZIGbS4Q1hdxlO0-i7gQCAheug/cb=gapi.loaded_0 | h2 | 240.77999999281 | 247.04700009897 | 36530 | 107491 | 200 | text/javascript | Script |
| https://www.google.co.nz/gen_204?atyp=csi&ei=VzNHYZTcEMKuwbkPr82XYA&s=webhp&t=all&bl=6coZ&imn=2&ima=1&imad=0&aftp=940&adh=&conn=onchange&ime=2&imex=2&imeh=0&imea=0&imeb=0&wh=940&scp=0&net=dl.10000,ect.4g,rtt.0&mem=ujhs.11,tjhs.23,jhsl.3760,dm.8&sto=&sys=hc.96&rt=aft.75,prt.68,iml.75,aftqf.76,xjses.182,xjsee.222,xjs.222,dcl.224,ol.224,wsrt.131,cst.0,dnst.0,rqst.82,rspt.0,rqstt.49,unt.49,cstt.49,dit.201&zx=1632056151576 | 357.72400000133 | 395.71200008504 | 0 | 0 | -1 | Ping | ||
| https://www.google.co.nz/complete/search?q&cp=0&client=gws-wiz&xssi=t&hl=en&authuser=0&psi=VzNHYZTcEMKuwbkPr82XYA.1632056151597&nolsbt=1&dpr=1 | h2 | 386.45400002133 | 428.47600008827 | 7550 | 10073 | 200 | application/json | XHR |
| https://www.google.co.nz/xjs/_/js/k=xjs.s.en_US.8FUG8Fazd1c.O/ck=xjs.s.-GQrxr4J_Tw.L.W.O/am=QKAAAAEAAAAAAAAAAAAFQEYQCAAAADADAAAAAAAAgCAAAhIPJiQAAAACAMi8FDAAAAACIAQIAGYEFAADUBAQ4AIgAAAAwEfgGwj4GwB4BE24AAAAAAAAQABcghlqkCgIAAIAAACAWE1dERASAoA/d=1/exm=cdos,csi,d,dpf,hsm,jsa/ed=1/dg=2/br=1/rs=ACT90oENujXyL1J59Nz9HP760D64iiSZzQ/m=DhPYme,EkevXb,NzU6V,aa,abd,async,dvl,fKZehd,ifl,mu,pHXghd,sb_wiz,sf,sonic,spch?xjs=s1 | h2 | 390.0320000248 | 405.00800008886 | 74637 | 236953 | 200 | text/javascript | Script |
| https://www.google.co.nz/client_204?&atyp=i&biw=1350&bih=940&ei=VzNHYZTcEMKuwbkPr82XYA | h2 | 395.58000001125 | 413.3870000951 | 780 | 0 | 204 | text/html | Image |
| https://www.google.co.nz/xjs/_/js/k=xjs.s.en_US.8FUG8Fazd1c.O/ck=xjs.s.-GQrxr4J_Tw.L.W.O/am=QKAAAAEAAAAAAAAAAAAFQEYQCAAAADADAAAAAAAAgCAAAhIPJiQAAAACAMi8FDAAAAACIAQIAGYEFAADUBAQ4AIgAAAAwEfgGwj4GwB4BE24AAAAAAAAQABcghlqkCgIAAIAAACAWE1dERASAoA/d=1/exm=DhPYme,EkevXb,NzU6V,aa,abd,async,cdos,csi,d,dpf,dvl,fKZehd,hsm,ifl,jsa,mu,pHXghd,sb_wiz,sf,sonic,spch/ed=1/dg=2/br=1/rs=ACT90oENujXyL1J59Nz9HP760D64iiSZzQ/m=LtQuz,UFZhBc,fXO0xe,kQvlef?xjs=s2 | h2 | 448.56600009371 | 454.03400005307 | 2697 | 5288 | 200 | text/javascript | Script |
| https://adservice.google.co.nz/adsid/google/ui | h2 | 453.89900007285 | 463.83400005288 | 947 | 0 | 204 | text/html | Image |
| https://www.google.co.nz/xjs/_/js/k=xjs.s.en_US.8FUG8Fazd1c.O/ck=xjs.s.-GQrxr4J_Tw.L.W.O/am=QKAAAAEAAAAAAAAAAAAFQEYQCAAAADADAAAAAAAAgCAAAhIPJiQAAAACAMi8FDAAAAACIAQIAGYEFAADUBAQ4AIgAAAAwEfgGwj4GwB4BE24AAAAAAAAQABcghlqkCgIAAIAAACAWE1dERASAoA/d=1/exm=DhPYme,EkevXb,LtQuz,NzU6V,UFZhBc,aa,abd,async,cdos,csi,d,dpf,dvl,fKZehd,fXO0xe,hsm,ifl,jsa,kQvlef,mu,pHXghd,sb_wiz,sf,sonic,spch/ed=1/dg=2/br=1/rs=ACT90oENujXyL1J59Nz9HP760D64iiSZzQ/m=aLUfP?xjs=s2 | h2 | 479.62900006678 | 489.30200003088 | 1534 | 1448 | 200 | text/javascript | Script |
Network Round Trip Times — 0 ms High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks Below is a list of the top-level main thread tasks that executed during page load.
| Start Time (Ms) | End Time (Ms) |
|---|---|
| 139.21 | 7.762 |
| 151.894 | 14.052 |
| 168.478 | 6.56 |
| 175.057 | 18.656 |
| 198.216 | 7.414 |
| 227.476 | 29.694 |
| 266.444 | 15.244 |
| 284.745 | 81.474 |
| 366.975 | 34.389 |
| 428.003 | 50.257 |
Script Treemap Data Provide as required, for treemap app.
Opportunities
Eliminate render-blocking resources Resources, such as JavaScript and style sheets, can block the first paint of the page. Google.co.nz should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Properly size images Images can slow down the page's load time. Google.co.nz should consider serving more appropriate-sized images.
Defer offscreen images Time to Interactive can be slowed down by resources on the page. Google.co.nz should consider lazy-loading offscreen and hidden images.
Minify CSS Cascading Style Sheets (CSS) files can contribute to network payload sizes. Google.co.nz should consider minifying CSS files.
Minify JavaScript JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Google.co.nz should consider minifying JS files.
Reduce unused CSS Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Google.co.nz should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
Efficiently encode images Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
Enable text compression Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 80 ms It is advised to keep the server response time short for the main document, because all other requests depend on it.
| URL | Time Spent (Ms) |
|---|---|
| https://www.google.co.nz/?gws_rd=ssl | 82.972 |
Preload key requests Key requests can be preloaded by using '<link rel=preload>'. Google.co.nz should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 7 KiB Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
| URL | Potential Savings (Bytes) |
|---|---|
| https://apis.google.com/_/scs/abc-static/_/js/k=gapi.gapi.en.M5RD94rmgZI.O/m=gapi_iframes,googleapis_client/rt=j/sv=1/d=1/ed=1/rs=AHpOoo8z3ZIGbS4Q1hdxlO0-i7gQCAheug/cb=gapi.loaded_0 | 7525 |
Preload Largest Contentful Paint image It is recommended to preload images used by LCP elements, to improve LCP time.
Diagnostics
Avoids enormous network payloads — Total size was 453 KiB Large network payloads can cost users money and are linked to long load times.
| URL | Transfer Size (Bytes) |
|---|---|
| https://www.google.co.nz/xjs/_/js/k=xjs.s.en_US.8FUG8Fazd1c.O/am=QKAAAAEAAAAAAAAAAAAFQEYQCAAAADADAAAAAAAAgCAAAhIPJiQAAAACAMi8FDAAAAACIAQIAGYEFAADUBAQ4AIgAAAAwEfgGwj4GwB4BE24AAAAAAAAQABcghlqkCgIAAIAAACAWE1dERASAoA/d=1/ed=1/dg=2/br=1/rs=ACT90oEzRWKvJyiccryPwvA4fs94QdsTng/m=cdos,dpf,hsm,jsa,d,csi | 232326 |
| https://www.google.co.nz/xjs/_/js/k=xjs.s.en_US.8FUG8Fazd1c.O/ck=xjs.s.-GQrxr4J_Tw.L.W.O/am=QKAAAAEAAAAAAAAAAAAFQEYQCAAAADADAAAAAAAAgCAAAhIPJiQAAAACAMi8FDAAAAACIAQIAGYEFAADUBAQ4AIgAAAAwEfgGwj4GwB4BE24AAAAAAAAQABcghlqkCgIAAIAAACAWE1dERASAoA/d=1/exm=cdos,csi,d,dpf,hsm,jsa/ed=1/dg=2/br=1/rs=ACT90oENujXyL1J59Nz9HP760D64iiSZzQ/m=DhPYme,EkevXb,NzU6V,aa,abd,async,dvl,fKZehd,ifl,mu,pHXghd,sb_wiz,sf,sonic,spch?xjs=s1 | 74637 |
| https://www.gstatic.com/og/_/js/k=og.qtm.en_US.auSrFW-FX90.O/rt=j/m=qabr,q_dnp,qcwid,qapid,qald/exm=qaaw,qadd,qaid,qein,qhaw,qhbr,qhch,qhga,qhid,qhin,qhpr/d=1/ed=1/rs=AA2YrTtiIgpyWC3dfQkzVoOu4jFUo5DWgw | 55615 |
| https://www.google.co.nz/?gws_rd=ssl | 40640 |
| https://apis.google.com/_/scs/abc-static/_/js/k=gapi.gapi.en.M5RD94rmgZI.O/m=gapi_iframes,googleapis_client/rt=j/sv=1/d=1/ed=1/rs=AHpOoo8z3ZIGbS4Q1hdxlO0-i7gQCAheug/cb=gapi.loaded_0 | 36530 |
| https://www.google.co.nz/complete/search?q&cp=0&client=gws-wiz&xssi=t&hl=en&authuser=0&psi=VzNHYZTcEMKuwbkPr82XYA.1632056151597&nolsbt=1&dpr=1 | 7550 |
| https://www.google.co.nz/images/branding/googlelogo/1x/googlelogo_color_272x92dp.png | 6759 |
| https://www.google.co.nz/xjs/_/js/k=xjs.s.en_US.8FUG8Fazd1c.O/ck=xjs.s.-GQrxr4J_Tw.L.W.O/am=QKAAAAEAAAAAAAAAAAAFQEYQCAAAADADAAAAAAAAgCAAAhIPJiQAAAACAMi8FDAAAAACIAQIAGYEFAADUBAQ4AIgAAAAwEfgGwj4GwB4BE24AAAAAAAAQABcghlqkCgIAAIAAACAWE1dERASAoA/d=1/exm=DhPYme,EkevXb,NzU6V,aa,abd,async,cdos,csi,d,dpf,dvl,fKZehd,hsm,ifl,jsa,mu,pHXghd,sb_wiz,sf,sonic,spch/ed=1/dg=2/br=1/rs=ACT90oENujXyL1J59Nz9HP760D64iiSZzQ/m=LtQuz,UFZhBc,fXO0xe,kQvlef?xjs=s2 | 2697 |
| https://www.google.co.nz/xjs/_/js/k=xjs.s.en_US.8FUG8Fazd1c.O/ck=xjs.s.-GQrxr4J_Tw.L.W.O/am=QKAAAAEAAAAAAAAAAAAFQEYQCAAAADADAAAAAAAAgCAAAhIPJiQAAAACAMi8FDAAAAACIAQIAGYEFAADUBAQ4AIgAAAAwEfgGwj4GwB4BE24AAAAAAAAQABcghlqkCgIAAIAAACAWE1dERASAoA/d=1/exm=DhPYme,EkevXb,LtQuz,NzU6V,UFZhBc,aa,abd,async,cdos,csi,d,dpf,dvl,fKZehd,fXO0xe,hsm,ifl,jsa,kQvlef,mu,pHXghd,sb_wiz,sf,sonic,spch/ed=1/dg=2/br=1/rs=ACT90oENujXyL1J59Nz9HP760D64iiSZzQ/m=aLUfP?xjs=s2 | 1534 |
| https://www.google.co.nz/images/searchbox/desktop_searchbox_sprites318_hr.webp | 1450 |
Uses efficient cache policy on static assets — 0 resources found Google.co.nz can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
Avoids an excessive DOM size — 214 elements A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
| Statistic | Element | Value |
|---|---|---|
| Total DOM Elements | 214 | |
| Maximum DOM Depth | 14 | |
| Maximum Child Elements | 11 |
Avoid chaining critical requests — 1 chain found Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Google.co.nz should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 2 user timings Make use of the User Timing API to measure an app's real-world performance during key user experiences.
| Name | Type | Start Time (Ms) | Duration (Ms) |
|---|---|---|---|
| kDcP9b | Measure | 365.22 | 12.85 |
| O7jPNb | Mark | 365.257 |
JavaScript execution time — 0.2 s JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
| URL | Total CPU Time (Ms) | Script Evaluation (Ms) | Script Parse (Ms) |
|---|---|---|---|
| https://www.google.co.nz/xjs/_/js/k=xjs.s.en_US.8FUG8Fazd1c.O/am=QKAAAAEAAAAAAAAAAAAFQEYQCAAAADADAAAAAAAAgCAAAhIPJiQAAAACAMi8FDAAAAACIAQIAGYEFAADUBAQ4AIgAAAAwEfgGwj4GwB4BE24AAAAAAAAQABcghlqkCgIAAIAAACAWE1dERASAoA/d=1/ed=1/dg=2/br=1/rs=ACT90oEzRWKvJyiccryPwvA4fs94QdsTng/m=cdos,dpf,hsm,jsa,d,csi | 117.25 | 85.252 | 25.838 |
| https://www.google.co.nz/?gws_rd=ssl | 75.637 | 24.627 | 7.521 |
| https://www.google.co.nz/xjs/_/js/k=xjs.s.en_US.8FUG8Fazd1c.O/ck=xjs.s.-GQrxr4J_Tw.L.W.O/am=QKAAAAEAAAAAAAAAAAAFQEYQCAAAADADAAAAAAAAgCAAAhIPJiQAAAACAMi8FDAAAAACIAQIAGYEFAADUBAQ4AIgAAAAwEfgGwj4GwB4BE24AAAAAAAAQABcghlqkCgIAAIAAACAWE1dERASAoA/d=1/exm=cdos,csi,d,dpf,hsm,jsa/ed=1/dg=2/br=1/rs=ACT90oENujXyL1J59Nz9HP760D64iiSZzQ/m=DhPYme,EkevXb,NzU6V,aa,abd,async,dvl,fKZehd,ifl,mu,pHXghd,sb_wiz,sf,sonic,spch?xjs=s1 | 51.784 | 38.684 | 10.722 |
Minimizes main-thread work — 0.3 s Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
| Category | Time Spent (Ms) |
|---|---|
| Script Evaluation | 190.402 |
| Script Parsing & Compilation | 51.208 |
| Other | 44.263 |
| Style & Layout | 17.54 |
| Parse HTML & CSS | 9.453 |
| Rendering | 6.501 |
All text remains visible during webfont loads Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Keep request counts low and transfer sizes small — 17 requests • 453 KiB It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
| Resource Type | Requests | Transfer Size (Bytes) |
|---|---|---|
| Total | 17 | 463506 |
| Script | 6 | 403339 |
| Document | 1 | 40640 |
| Image | 4 | 9936 |
| Other | 5 | 8376 |
| Stylesheet | 1 | 1215 |
| Media | 0 | 0 |
| Font | 0 | 0 |
| Third-party | 3 | 93360 |
Minimize third-party usage — Third-party code blocked the main thread for 0 ms It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
| Third-Party | Transfer Size (Bytes) | Main-Thread Blocking Time (Ms) |
|---|---|---|
| 56830 | 0 | |
| 947 | 0 |
Lazy load third-party resources with facades Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found The element which was identified as the Largest Contentful Paint.
| Element |
|---|
Avoid large layout shifts Below is a list of all DOM elements that contribute to the CLS of the page.
Uses passive listeners to improve scrolling performance Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()` Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 2 long tasks found Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
| URL | Start Time (Ms) | Duration (Ms) |
|---|---|---|
| https://www.google.co.nz/xjs/_/js/k=xjs.s.en_US.8FUG8Fazd1c.O/am=QKAAAAEAAAAAAAAAAAAFQEYQCAAAADADAAAAAAAAgCAAAhIPJiQAAAACAMi8FDAAAAACIAQIAGYEFAADUBAQ4AIgAAAAwEfgGwj4GwB4BE24AAAAAAAAQABcghlqkCgIAAIAAACAWE1dERASAoA/d=1/ed=1/dg=2/br=1/rs=ACT90oEzRWKvJyiccryPwvA4fs94QdsTng/m=cdos,dpf,hsm,jsa,d,csi | 1050 | 81 |
| https://www.google.co.nz/xjs/_/js/k=xjs.s.en_US.8FUG8Fazd1c.O/ck=xjs.s.-GQrxr4J_Tw.L.W.O/am=QKAAAAEAAAAAAAAAAAAFQEYQCAAAADADAAAAAAAAgCAAAhIPJiQAAAACAMi8FDAAAAACIAQIAGYEFAADUBAQ4AIgAAAAwEfgGwj4GwB4BE24AAAAAAAAQABcghlqkCgIAAIAAACAWE1dERASAoA/d=1/exm=cdos,csi,d,dpf,hsm,jsa/ed=1/dg=2/br=1/rs=ACT90oENujXyL1J59Nz9HP760D64iiSZzQ/m=DhPYme,EkevXb,NzU6V,aa,abd,async,dvl,fKZehd,ifl,mu,pHXghd,sb_wiz,sf,sonic,spch?xjs=s1 | 1285 | 50 |
Avoid non-composited animations It is recommended to avoid non-composited animations which are often janky and increase CLS.
Budgets
Performance budget It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget It is advised to set a timing budget to monitor the performance of your site.
Opportunities
Reduce unused JavaScript — Potential savings of 207 KiB It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
| URL | Transfer Size (Bytes) | Potential Savings (Bytes) |
|---|---|---|
| https://www.google.co.nz/xjs/_/js/k=xjs.s.en_US.8FUG8Fazd1c.O/am=QKAAAAEAAAAAAAAAAAAFQEYQCAAAADADAAAAAAAAgCAAAhIPJiQAAAACAMi8FDAAAAACIAQIAGYEFAADUBAQ4AIgAAAAwEfgGwj4GwB4BE24AAAAAAAAQABcghlqkCgIAAIAAACAWE1dERASAoA/d=1/ed=1/dg=2/br=1/rs=ACT90oEzRWKvJyiccryPwvA4fs94QdsTng/m=cdos,dpf,hsm,jsa,d,csi | 232326 | 103858 |
| https://www.google.co.nz/xjs/_/js/k=xjs.s.en_US.8FUG8Fazd1c.O/ck=xjs.s.-GQrxr4J_Tw.L.W.O/am=QKAAAAEAAAAAAAAAAAAFQEYQCAAAADADAAAAAAAAgCAAAhIPJiQAAAACAMi8FDAAAAACIAQIAGYEFAADUBAQ4AIgAAAAwEfgGwj4GwB4BE24AAAAAAAAQABcghlqkCgIAAIAAACAWE1dERASAoA/d=1/exm=cdos,csi,d,dpf,hsm,jsa/ed=1/dg=2/br=1/rs=ACT90oENujXyL1J59Nz9HP760D64iiSZzQ/m=DhPYme,EkevXb,NzU6V,aa,abd,async,dvl,fKZehd,ifl,mu,pHXghd,sb_wiz,sf,sonic,spch?xjs=s1 | 74637 | 48286 |
| https://www.gstatic.com/og/_/js/k=og.qtm.en_US.auSrFW-FX90.O/rt=j/m=qabr,q_dnp,qcwid,qapid,qald/exm=qaaw,qadd,qaid,qein,qhaw,qhbr,qhch,qhga,qhid,qhin,qhpr/d=1/ed=1/rs=AA2YrTtiIgpyWC3dfQkzVoOu4jFUo5DWgw | 55615 | 36704 |
| https://apis.google.com/_/scs/abc-static/_/js/k=gapi.gapi.en.M5RD94rmgZI.O/m=gapi_iframes,googleapis_client/rt=j/sv=1/d=1/ed=1/rs=AHpOoo8z3ZIGbS4Q1hdxlO0-i7gQCAheug/cb=gapi.loaded_0 | 36530 | 22707 |
Avoid multiple page redirects — Potential savings of 380 ms Redirects can cause additional delays before the page can begin loading. Google.co.nz should avoid multiple or unnecessary page redirects.
| URL | Time Spent (Ms) |
|---|---|
| http://google.co.nz/ | 190 |
| http://www.google.co.nz/ | 190 |
| https://www.google.co.nz/?gws_rd=ssl | 0 |
Diagnostics
Image elements do not have explicit `width` and `height` Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
| URL | Failing Elements |
|---|---|
Accessibility
Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of google.co.nz. This includes details about various page attributes that can be optimized.Navigation
`[accesskey]` values are unique Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0 Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.
ARIA
`[aria-*]` attributes match their roles Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>` If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children. Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.
Names and labels
Buttons have an accessible name Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.
Tables and lists
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements. Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`). Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table. Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe. Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.
Internationalization and localization
`<html>` element has a `[lang]` attribute It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.
Best practices
The document does not use `<meta http-equiv="refresh">` Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5. For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Audio and video
`<video>` elements contain a `<track>` element with `[kind="captions"]` Google.co.nz may provide assistance to deaf or hearing-impaired users with captions on videos.
ARIA
`[role]`s do not have all required `[aria-*]` attributes Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
| Failing Elements |
|---|
Contrast
Background and foreground colors do not have a sufficient contrast ratio. Many (if not most) users find low-contrast text difficult or impossible to read.
| Failing Elements |
|---|
Manual Checks
The page has a logical tab order The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
Best Practices
Indicates the recommended, best practices currently in place on the page and highlights the best practices that google.co.nz should incorporate. This includes practices such as protecting pages with HTTPS.Audits
Links to cross-origin destinations are safe Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
| Description | Directive | Severity |
|---|---|---|
| No CSP found in enforcement mode | High |
Audits
Allows users to paste into password fields Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded It is recommended that optional fonts are preloaded.
Audits
Page has the HTML doctype Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.
Audits
Avoids Application Cache Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries Below is a list of all front-end JavaScript libraries that were detected on the page.
| Name | Version |
|---|---|
| Boq | |
| Wiz |
Avoids deprecated APIs Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
No issues in the `Issues` panel in Chrome Devtools There may be unresolved issues logged to Chrome Devtools.
Audits
Does not use HTTPS — 2 insecure requests found Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
| Insecure URL | Request Resolution |
|---|---|
| http://google.co.nz/ | Allowed |
| http://www.google.co.nz/ | Allowed |
Audits
Registers an `unload` listener The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
| Source |
|---|
Missing source maps for large first-party JavaScript Consider deploying source maps for added benefits such as the ability to debug while in production.
| URL | Map URL |
|---|---|
| https://www.google.co.nz/xjs/_/js/k=xjs.s.en_US.8FUG8Fazd1c.O/am=QKAAAAEAAAAAAAAAAAAFQEYQCAAAADADAAAAAAAAgCAAAhIPJiQAAAACAMi8FDAAAAACIAQIAGYEFAADUBAQ4AIgAAAAwEfgGwj4GwB4BE24AAAAAAAAQABcghlqkCgIAAIAAACAWE1dERASAoA/d=1/ed=1/dg=2/br=1/rs=ACT90oEzRWKvJyiccryPwvA4fs94QdsTng/m=cdos,dpf,hsm,jsa,d,csi |
SEO
Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for google.co.nz. This includes optimizations such as providing meta data.Content Best Practices
Document has a `<title>` element Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Links have descriptive text Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang` Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical` Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.
Crawling and Indexing
Page has successful HTTP status code Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.
Mobile Friendly
Document uses legible font sizes Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Mobile Friendly
Does not have a `<meta name="viewport">` tag with `width` or `initial-scale` It is advised to use a '<meta name="viewport">' tag for the optimization of google.co.nz on mobile screens.
Content Best Practices
Document does not have a meta description Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Manual Checks
Structured data is valid Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
Progressive Web App
Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of google.co.nz. This includes details about web app manifests.Installable
Web app manifest and service worker meet the installability requirements User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
PWA Optimized
Redirects HTTP traffic to HTTPS It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
PWA Optimized
Does not register a service worker that controls page and `start_url` A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar. A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not have a `<meta name="viewport">` tag with `width` or `initial-scale` It is advised to use a '<meta name="viewport">' tag for the optimization of google.co.nz on mobile screens.
Does not provide a valid `apple-touch-icon` iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.
Manual Checks
Site works cross-browser Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories)
Performance
Accessibility
Best Practices
SEO
Progressive Web App
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.google.co.nz/
Updated: 19th September, 2021
1.49 seconds
First Contentful Paint (FCP)
0.02 seconds
First Input Delay (FID) Simulate loading on mobile
Performance
Indicates how well the page is performing and highlights opportunities where performance may be improved for google.co.nz. This includes details about optimizing page load times which can result in a better user experience.Metrics
Speed Index — 2.8 s The time taken for the page contents to be visibly populated.
Cumulative Layout Shift — 0 Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data
Opportunities
Eliminate render-blocking resources Resources, such as JavaScript and style sheets, can block the first paint of the page. Google.co.nz should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Properly size images Images can slow down the page's load time. Google.co.nz should consider serving more appropriate-sized images.
Defer offscreen images — Potential savings of 5 KiB Time to Interactive can be slowed down by resources on the page. Google.co.nz should consider lazy-loading offscreen and hidden images.
| URL | Resource Size (Bytes) | Potential Savings (Bytes) |
|---|---|---|
| https://www.google.co.nz/images/nav_logo325_hr.webp | 5096 | 5096 |
Minify CSS Cascading Style Sheets (CSS) files can contribute to network payload sizes. Google.co.nz should consider minifying CSS files.
Minify JavaScript JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Google.co.nz should consider minifying JS files.
Reduce unused CSS Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Google.co.nz should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
Efficiently encode images Unoptimized images can consume more cellular data than what is necessary.
Serve images in next-gen formats Consider JPEG 2000, JPEG XR or WebP image formats which provide better compression than PNG and JPEG.
Enable text compression Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 80 ms It is advised to keep the server response time short for the main document, because all other requests depend on it.
| URL | Time Spent (Ms) |
|---|---|
| https://www.google.co.nz/?gws_rd=ssl | 84.188 |
Preload key requests Key requests can be preloaded by using '<link rel=preload>'. Google.co.nz should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 7 KiB Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
| URL | Potential Savings (Bytes) |
|---|---|
| https://apis.google.com/_/scs/abc-static/_/js/k=gapi.gapi.en.M5RD94rmgZI.O/m=gapi_iframes,googleapis_client/rt=j/sv=1/d=1/ed=1/rs=AHpOoo8z3ZIGbS4Q1hdxlO0-i7gQCAheug/cb=gapi.loaded_0 | 7577 |
Preload Largest Contentful Paint image It is recommended to preload images used by LCP elements, to improve LCP time.
Diagnostics
Avoids enormous network payloads — Total size was 495 KiB Large network payloads can cost users money and are linked to long load times.
| URL | Transfer Size (Bytes) |
|---|---|
| https://www.google.co.nz/xjs/_/js/k=xjs.qs.en_US.RTQ3x56oZS0.O/am=wKAAAAAAAEAAAAAAAAAAgJYgAAAAAACAAoAAAAQQAEEAAgIiCgwpAQAAEAAADC8GDAAAgEAIEACMASkAAgBEABDgASAAAADAR6OvgRwUAHyiEi4AAAAAAABwAA7DPCrwABAABAAAAIBR6DoBACAEEAAAAQ/d=1/ed=1/dg=2/br=1/rs=ACT90oHTRNn4nWHRoG_sGMK1Y1bqHPFFSA/m=bct,cdos,hsm,jsa,mpf,qim,d,csi | 245452 |
| https://www.google.co.nz/xjs/_/js/k=xjs.qs.en_US.RTQ3x56oZS0.O/ck=xjs.qs.KWWgWgrbcic.L.W.O/am=wKAAAAAAAEAAAAAAAAAAgJYgAAAAAACAAoAAAAQQAEEAAgIiCgwpAQAAEAAADC8GDAAAgEAIEACMASkAAgBEABDgASAAAADAR6OvgRwUAHyiEi4AAAAAAABwAA7DPCrwABAABAAAAIBR6DoBACAEEAAAAQ/d=1/exm=bct,cdos,csi,d,hsm,jsa,mpf,qim/ed=1/dg=2/br=1/rs=ACT90oE3x4DatikAIjJYzKjD-_dv3PBFCA/m=Bevgab,EkevXb,aa,abd,async,dvl,fKZehd,foot,mu,pHXghd,sb_wiz,sf,sonic,spch?xjs=s1 | 55545 |
| https://www.gstatic.com/og/_/js/k=og.qtm.en_US.auSrFW-FX90.O/rt=j/m=qabr,q_dnp,qcwid,qapid/exm=qaaw,qadd,qaid,qein,qhaw,qhbr,qhch,qhga,qhid,qhin,qhpr/d=1/ed=1/rs=AA2YrTtiIgpyWC3dfQkzVoOu4jFUo5DWgw | 54902 |
| https://www.google.co.nz/?gws_rd=ssl | 41797 |
| https://apis.google.com/_/scs/abc-static/_/js/k=gapi.gapi.en.M5RD94rmgZI.O/m=gapi_iframes,googleapis_client/rt=j/sv=1/d=1/ed=1/rs=AHpOoo8z3ZIGbS4Q1hdxlO0-i7gQCAheug/cb=gapi.loaded_0 | 36784 |
| https://fonts.gstatic.com/s/googlesans/v14/4UaGrENHsxJlGDuGo1OIlL3Owp5eKQtG.woff2 | 15543 |
| https://fonts.gstatic.com/s/googlesans/v14/4UabrENHsxJlGDuGo1OIlLU94YtzCwZsPF4o.woff2 | 15470 |
| https://www.google.co.nz/images/branding/googlelogo/2x/googlelogo_color_160x56dp.png | 7838 |
| https://www.google.co.nz/images/nav_logo325_hr.webp | 5887 |
| https://www.google.co.nz/xjs/_/js/k=xjs.qs.en_US.RTQ3x56oZS0.O/ck=xjs.qs.KWWgWgrbcic.L.W.O/am=wKAAAAAAAEAAAAAAAAAAgJYgAAAAAACAAoAAAAQQAEEAAgIiCgwpAQAAEAAADC8GDAAAgEAIEACMASkAAgBEABDgASAAAADAR6OvgRwUAHyiEi4AAAAAAABwAA7DPCrwABAABAAAAIBR6DoBACAEEAAAAQ/d=1/exm=Bevgab,EkevXb,aa,abd,async,bct,cdos,csi,d,dvl,fKZehd,foot,hsm,jsa,mpf,mu,pHXghd,qim,sb_wiz,sf,sonic,spch/ed=1/dg=2/br=1/rs=ACT90oE3x4DatikAIjJYzKjD-_dv3PBFCA/m=CnSW2d,WlNQGd?xjs=s2 | 4811 |
Uses efficient cache policy on static assets — 0 resources found Google.co.nz can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
Avoids an excessive DOM size — 274 elements A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
| Statistic | Element | Value |
|---|---|---|
| Total DOM Elements | 274 | |
| Maximum DOM Depth | 17 | |
| Maximum Child Elements | 20 |
Avoid chaining critical requests — 3 chains found Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Google.co.nz should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 4 user timings Make use of the User Timing API to measure an app's real-world performance during key user experiences.
| Name | Type | Start Time (Ms) | Duration (Ms) |
|---|---|---|---|
| kDcP9b | Measure | 540.275 | 30.165 |
| kDcP9b | Measure | 613.205 | 2.07 |
| O7jPNb | Mark | 540.316 | |
| O7jPNb | Mark | 613.218 |
All text remains visible during webfont loads Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Keep request counts low and transfer sizes small — 31 requests • 495 KiB It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
| Resource Type | Requests | Transfer Size (Bytes) |
|---|---|---|
| Total | 31 | 506493 |
| Script | 7 | 403104 |
| Document | 1 | 41797 |
| Font | 2 | 31013 |
| Image | 15 | 27616 |
| Other | 5 | 1746 |
| Stylesheet | 1 | 1217 |
| Media | 0 | 0 |
| Third-party | 15 | 133844 |
Minimize third-party usage — Third-party code blocked the main thread for 30 ms It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
| Third-Party | Transfer Size (Bytes) | Main-Thread Blocking Time (Ms) |
|---|---|---|
| 66047 | 34.076 | |
| 31013 | 0 | |
| 947 | 0 |
Lazy load third-party resources with facades Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found The element which was identified as the Largest Contentful Paint.
| Element |
|---|
Avoid large layout shifts Below is a list of all DOM elements that contribute to the CLS of the page.
Uses passive listeners to improve scrolling performance Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()` Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 10 long tasks found Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
| URL | Start Time (Ms) | Duration (Ms) |
|---|---|---|
| https://www.google.co.nz/xjs/_/js/k=xjs.qs.en_US.RTQ3x56oZS0.O/am=wKAAAAAAAEAAAAAAAAAAgJYgAAAAAACAAoAAAAQQAEEAAgIiCgwpAQAAEAAADC8GDAAAgEAIEACMASkAAgBEABDgASAAAADAR6OvgRwUAHyiEi4AAAAAAABwAA7DPCrwABAABAAAAIBR6DoBACAEEAAAAQ/d=1/ed=1/dg=2/br=1/rs=ACT90oHTRNn4nWHRoG_sGMK1Y1bqHPFFSA/m=bct,cdos,hsm,jsa,mpf,qim,d,csi | 5040 | 552 |
| https://www.google.co.nz/xjs/_/js/k=xjs.qs.en_US.RTQ3x56oZS0.O/am=wKAAAAAAAEAAAAAAAAAAgJYgAAAAAACAAoAAAAQQAEEAAgIiCgwpAQAAEAAADC8GDAAAgEAIEACMASkAAgBEABDgASAAAADAR6OvgRwUAHyiEi4AAAAAAABwAA7DPCrwABAABAAAAIBR6DoBACAEEAAAAQ/d=1/ed=1/dg=2/br=1/rs=ACT90oHTRNn4nWHRoG_sGMK1Y1bqHPFFSA/m=bct,cdos,hsm,jsa,mpf,qim,d,csi | 5645 | 286 |
| https://www.google.co.nz/xjs/_/js/k=xjs.qs.en_US.RTQ3x56oZS0.O/ck=xjs.qs.KWWgWgrbcic.L.W.O/am=wKAAAAAAAEAAAAAAAAAAgJYgAAAAAACAAoAAAAQQAEEAAgIiCgwpAQAAEAAADC8GDAAAgEAIEACMASkAAgBEABDgASAAAADAR6OvgRwUAHyiEi4AAAAAAABwAA7DPCrwABAABAAAAIBR6DoBACAEEAAAAQ/d=1/exm=bct,cdos,csi,d,hsm,jsa,mpf,qim/ed=1/dg=2/br=1/rs=ACT90oE3x4DatikAIjJYzKjD-_dv3PBFCA/m=Bevgab,EkevXb,aa,abd,async,dvl,fKZehd,foot,mu,pHXghd,sb_wiz,sf,sonic,spch?xjs=s1 | 6231 | 223 |
| https://www.gstatic.com/og/_/js/k=og.qtm.en_US.auSrFW-FX90.O/rt=j/m=qabr,q_dnp,qcwid,qapid/exm=qaaw,qadd,qaid,qein,qhaw,qhbr,qhch,qhga,qhid,qhin,qhpr/d=1/ed=1/rs=AA2YrTtiIgpyWC3dfQkzVoOu4jFUo5DWgw | 3475 | 110 |
| https://apis.google.com/_/scs/abc-static/_/js/k=gapi.gapi.en.M5RD94rmgZI.O/m=gapi_iframes,googleapis_client/rt=j/sv=1/d=1/ed=1/rs=AHpOoo8z3ZIGbS4Q1hdxlO0-i7gQCAheug/cb=gapi.loaded_0 | 4665 | 74 |
| https://www.google.co.nz/?gws_rd=ssl | 1940 | 58 |
| https://www.google.co.nz/?gws_rd=ssl | 630 | 53 |
| https://www.google.co.nz/xjs/_/js/k=xjs.qs.en_US.RTQ3x56oZS0.O/am=wKAAAAAAAEAAAAAAAAAAgJYgAAAAAACAAoAAAAQQAEEAAgIiCgwpAQAAEAAADC8GDAAAgEAIEACMASkAAgBEABDgASAAAADAR6OvgRwUAHyiEi4AAAAAAABwAA7DPCrwABAABAAAAIBR6DoBACAEEAAAAQ/d=1/ed=1/dg=2/br=1/rs=ACT90oHTRNn4nWHRoG_sGMK1Y1bqHPFFSA/m=bct,cdos,hsm,jsa,mpf,qim,d,csi | 5592 | 53 |
| https://www.google.co.nz/?gws_rd=ssl | 1890 | 50 |
| https://www.google.co.nz/?gws_rd=ssl | 2045 | 50 |
Avoid non-composited animations It is recommended to avoid non-composited animations which are often janky and increase CLS.
Image elements have explicit `width` and `height` Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
Budgets
Performance budget It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget It is advised to set a timing budget to monitor the performance of your site.
Other
Network Requests Below is a list of network requests that were made during page load.
| URL | Protocol | Start Time (Ms) | End Time (Ms) | Transfer Size (Bytes) | Resource Size (Bytes) | Status Code | MIME Type | Resource Type |
|---|---|---|---|---|---|---|---|---|
| http://google.co.nz/ | http/1.1 | 0 | 8.955999976024 | 340 | 0 | 301 | text/html | |
| http://www.google.co.nz/ | http/1.1 | 9.4570000655949 | 36.925000138581 | 427 | 0 | 302 | text/html | |
| https://www.google.co.nz/?gws_rd=ssl | h2 | 37.481999956071 | 120.67400012165 | 41797 | 139306 | 200 | text/html | Document |
| https://fonts.gstatic.com/s/googlesans/v14/4UaGrENHsxJlGDuGo1OIlL3Owp5eKQtG.woff2 | h2 | 159.73700000905 | 163.02799992263 | 15543 | 14576 | 200 | font/woff2 | Font |
| https://fonts.gstatic.com/s/googlesans/v14/4UabrENHsxJlGDuGo1OIlLU94YtzCwZsPF4o.woff2 | h2 | 160.44400003739 | 164.44600000978 | 15470 | 14712 | 200 | font/woff2 | Font |
| https://www.google.co.nz/images/branding/googlelogo/2x/googlelogo_color_160x56dp.png | h2 | 175.36400002427 | 184.90100000054 | 7838 | 7048 | 200 | image/png | Image |
| https://www.google.co.nz/images/searchbox/searchbox_sprites317_hr.webp | h2 | 211.88800013624 | 217.4450000748 | 2491 | 1700 | 200 | image/webp | Image |
| https://www.gstatic.com/og/_/js/k=og.qtm.en_US.auSrFW-FX90.O/rt=j/m=qabr,q_dnp,qcwid,qapid/exm=qaaw,qadd,qaid,qein,qhaw,qhbr,qhch,qhga,qhid,qhin,qhpr/d=1/ed=1/rs=AA2YrTtiIgpyWC3dfQkzVoOu4jFUo5DWgw | h2 | 244.91999996826 | 255.0180000253 | 54902 | 157499 | 200 | text/javascript | Script |
| https://www.gstatic.com/og/_/ss/k=og.qtm.0kOJLrYABNM.L.W.O/m=qcwid/excm=qaaw,qadd,qaid,qein,qhaw,qhbr,qhch,qhga,qhid,qhin,qhpr/d=1/ed=1/ct=zgms/rs=AA2YrTvW7lVTqgJFJ65IceW8_yzxBuq7cA | h2 | 245.98399992101 | 249.11600002088 | 1217 | 296 | 200 | text/css | Stylesheet |
| https://www.google.co.nz/gen_204?s=webhp&t=aft&atyp=csi&ei=YjNHYdrfNuuSwbkPt_ahyAk&rt=wsrt.122,aft.128&imn=1&ima=0&imad=0&aftp=-1&bl=6coZ | 255.07800001651 | 268.21200014092 | 0 | 0 | -1 | Ping | ||
| https://www.google.co.nz/images/nav_logo325_hr.webp | h2 | 260.51299995743 | 267.85099995323 | 5887 | 5096 | 200 | image/webp | Image |
| https://www.google.co.nz/xjs/_/js/k=xjs.qs.en_US.RTQ3x56oZS0.O/am=wKAAAAAAAEAAAAAAAAAAgJYgAAAAAACAAoAAAAQQAEEAAgIiCgwpAQAAEAAADC8GDAAAgEAIEACMASkAAgBEABDgASAAAADAR6OvgRwUAHyiEi4AAAAAAABwAA7DPCrwABAABAAAAIBR6DoBACAEEAAAAQ/d=1/ed=1/dg=2/br=1/rs=ACT90oHTRNn4nWHRoG_sGMK1Y1bqHPFFSA/m=bct,cdos,hsm,jsa,mpf,qim,d,csi | h2 | 270.01700014807 | 289.47499999776 | 245452 | 806350 | 200 | text/javascript | Script |
| https://apis.google.com/_/scs/abc-static/_/js/k=gapi.gapi.en.M5RD94rmgZI.O/m=gapi_iframes,googleapis_client/rt=j/sv=1/d=1/ed=1/rs=AHpOoo8z3ZIGbS4Q1hdxlO0-i7gQCAheug/cb=gapi.loaded_0 | h2 | 300.02299998887 | 309.3040001113 | 36784 | 107491 | 200 | text/javascript | Script |
| https://www.google.co.nz/gen_204?atyp=csi&ei=YjNHYdrfNuuSwbkPt_ahyAk&s=webhp&t=all&bl=6coZ&imn=1&ima=0&imad=0&aftp=-1&adh=&conn=onchange&ime=1&imex=1&imeh=0&imea=0&imeb=0&wh=640&scp=0&net=dl.9500,ect.4g,rtt.0&mem=ujhs.14,tjhs.26,jhsl.3760,dm.8&sto=&sys=hc.44&rt=aft.128,aftqf.134,prt.128,iml.128,dcl.138,xjsls.148,xjses.308,xjsee.396,xjs.396,ol.403,wsrt.122,cst.0,dnst.0,rqst.84,rspt.0,rqstt.38,unt.38,cstt.38,dit.259&zx=1632056163385 | 533.93799997866 | 607.4550000485 | 0 | 0 | -1 | Ping | ||
| https://www.google.co.nz/complete/search?q&cp=0&client=mobile-gws-wiz-hp&xssi=t&hl=en&authuser=0&psi=YjNHYdrfNuuSwbkPt_ahyAk.1632056163430&dpr=2.625 | h2 | 589.34099995531 | 616.59800005145 | 979 | 1288 | 200 | application/json | XHR |
| https://www.google.co.nz/xjs/_/js/k=xjs.qs.en_US.RTQ3x56oZS0.O/ck=xjs.qs.KWWgWgrbcic.L.W.O/am=wKAAAAAAAEAAAAAAAAAAgJYgAAAAAACAAoAAAAQQAEEAAgIiCgwpAQAAEAAADC8GDAAAgEAIEACMASkAAgBEABDgASAAAADAR6OvgRwUAHyiEi4AAAAAAABwAA7DPCrwABAABAAAAIBR6DoBACAEEAAAAQ/d=1/exm=bct,cdos,csi,d,hsm,jsa,mpf,qim/ed=1/dg=2/br=1/rs=ACT90oE3x4DatikAIjJYzKjD-_dv3PBFCA/m=Bevgab,EkevXb,aa,abd,async,dvl,fKZehd,foot,mu,pHXghd,sb_wiz,sf,sonic,spch?xjs=s1 | h2 | 595.48799996264 | 601.98700008914 | 55545 | 177777 | 200 | text/javascript | Script |
| https://www.google.co.nz/client_204?&atyp=i&biw=360&bih=640&dpr=2.625&mtp=1&ei=YjNHYdrfNuuSwbkPt_ahyAk | h2 | 603.28399995342 | 618.91299998388 | 525 | 0 | 204 | text/html | Image |
| https://www.gstatic.com/navigationdrawer/home_icon.svg | h2 | 603.50500000641 | 611.46100005135 | 1031 | 232 | 200 | image/svg+xml | Image |
| https://www.gstatic.com/navigationdrawer/search_activity_icon.svg | h2 | 603.73100009747 | 612.03199997544 | 1131 | 393 | 200 | image/svg+xml | Image |
| https://www.gstatic.com/navigationdrawer/save_icon.svg | h2 | 604.29399996065 | 614.38399995677 | 1125 | 1016 | 200 | image/svg+xml | Image |
| https://www.gstatic.com/navigationdrawer/manage_searches_icon.svg | h2 | 604.65899994597 | 612.72899992764 | 852 | 383 | 200 | image/svg+xml | Image |
| https://www.gstatic.com/navigationdrawer/settings_icon.svg | h2 | 604.91500003263 | 613.06999996305 | 1314 | 869 | 200 | image/svg+xml | Image |
| https://www.gstatic.com/navigationdrawer/privacy_advisor_icon.svg | h2 | 605.16300005838 | 612.37500002608 | 1008 | 745 | 200 | image/svg+xml | Image |
| https://www.gstatic.com/navigationdrawer/explicit_icon.svg | h2 | 605.38700013421 | 613.30400011502 | 791 | 255 | 200 | image/svg+xml | Image |
| https://www.gstatic.com/navigationdrawer/how_search_works_icon.svg | h2 | 605.59800011106 | 614.93799998425 | 919 | 440 | 200 | image/svg+xml | Image |
| https://www.gstatic.com/navigationdrawer/help_icon.svg | h2 | 605.84600013681 | 613.67000010796 | 924 | 465 | 200 | image/svg+xml | Image |
| https://www.gstatic.com/navigationdrawer/feedback_icon.svg | h2 | 606.13800003193 | 613.99900005199 | 833 | 273 | 200 | image/svg+xml | Image |
| https://www.google.co.nz/xjs/_/js/k=xjs.qs.en_US.RTQ3x56oZS0.O/ck=xjs.qs.KWWgWgrbcic.L.W.O/am=wKAAAAAAAEAAAAAAAAAAgJYgAAAAAACAAoAAAAQQAEEAAgIiCgwpAQAAEAAADC8GDAAAgEAIEACMASkAAgBEABDgASAAAADAR6OvgRwUAHyiEi4AAAAAAABwAA7DPCrwABAABAAAAIBR6DoBACAEEAAAAQ/d=1/exm=Bevgab,EkevXb,aa,abd,async,bct,cdos,csi,d,dvl,fKZehd,foot,hsm,jsa,mpf,mu,pHXghd,qim,sb_wiz,sf,sonic,spch/ed=1/dg=2/br=1/rs=ACT90oE3x4DatikAIjJYzKjD-_dv3PBFCA/m=CnSW2d,WlNQGd?xjs=s2 | h2 | 663.9880000148 | 669.03800005093 | 4811 | 12319 | 200 | text/javascript | Script |
| https://adservice.google.co.nz/adsid/google/ui | h2 | 675.2100000158 | 684.06200013123 | 947 | 0 | 204 | text/html | Image |
| https://www.google.co.nz/xjs/_/js/k=xjs.qs.en_US.RTQ3x56oZS0.O/ck=xjs.qs.KWWgWgrbcic.L.W.O/am=wKAAAAAAAEAAAAAAAAAAgJYgAAAAAACAAoAAAAQQAEEAAgIiCgwpAQAAEAAADC8GDAAAgEAIEACMASkAAgBEABDgASAAAADAR6OvgRwUAHyiEi4AAAAAAABwAA7DPCrwABAABAAAAIBR6DoBACAEEAAAAQ/d=1/exm=Bevgab,CnSW2d,EkevXb,WlNQGd,aa,abd,async,bct,cdos,csi,d,dvl,fKZehd,foot,hsm,jsa,mpf,mu,pHXghd,qim,sb_wiz,sf,sonic,spch/ed=1/dg=2/br=1/rs=ACT90oE3x4DatikAIjJYzKjD-_dv3PBFCA/m=DPreE,nabPbb?xjs=s2 | h2 | 714.50800006278 | 720.95500002615 | 4055 | 7900 | 200 | text/javascript | Script |
| https://www.google.co.nz/xjs/_/js/k=xjs.qs.en_US.RTQ3x56oZS0.O/ck=xjs.qs.KWWgWgrbcic.L.W.O/am=wKAAAAAAAEAAAAAAAAAAgJYgAAAAAACAAoAAAAQQAEEAAgIiCgwpAQAAEAAADC8GDAAAgEAIEACMASkAAgBEABDgASAAAADAR6OvgRwUAHyiEi4AAAAAAABwAA7DPCrwABAABAAAAIBR6DoBACAEEAAAAQ/d=1/exm=Bevgab,CnSW2d,DPreE,EkevXb,WlNQGd,aa,abd,async,bct,cdos,csi,d,dvl,fKZehd,foot,hsm,jsa,mpf,mu,nabPbb,pHXghd,qim,sb_wiz,sf,sonic,spch/ed=1/dg=2/br=1/rs=ACT90oE3x4DatikAIjJYzKjD-_dv3PBFCA/m=aLUfP?xjs=s2 | h2 | 725.82900011912 | 731.15100013092 | 1555 | 1552 | 200 | text/javascript | Script |
Network Round Trip Times — 0 ms High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks Below is a list of the top-level main thread tasks that executed during page load.
| Start Time (Ms) | End Time (Ms) |
|---|---|
| 134.411 | 12.522 |
| 152.866 | 28.948 |
| 188.621 | 5.074 |
| 196.335 | 13.345 |
| 214.37 | 23.46 |
| 243.805 | 24.932 |
| 288.759 | 27.543 |
| 329.689 | 18.548 |
| 391.63 | 137.952 |
| 530.074 | 13.373 |
| 543.462 | 71.457 |
| 653.329 | 55.64 |
| 718.148 | 7.982 |
Script Treemap Data Provide as required, for treemap app.
Metrics
First Contentful Paint — 2.8 s The time taken for the first image or text on the page to be rendered.
Largest Contentful Paint — 3.0 s The timing of the largest text or image that is painted.
Time to Interactive — 6.4 s The time taken for the page to become fully interactive.
Other
First Meaningful Paint — 2.8 s The time taken for the primary content of the page to be rendered.
Diagnostics
Reduce JavaScript execution time — 1.5 s JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
| URL | Total CPU Time (Ms) | Script Evaluation (Ms) | Script Parse (Ms) |
|---|---|---|---|
| https://www.google.co.nz/xjs/_/js/k=xjs.qs.en_US.RTQ3x56oZS0.O/am=wKAAAAAAAEAAAAAAAAAAgJYgAAAAAACAAoAAAAQQAEEAAgIiCgwpAQAAEAAADC8GDAAAgEAIEACMASkAAgBEABDgASAAAADAR6OvgRwUAHyiEi4AAAAAAABwAA7DPCrwABAABAAAAIBR6DoBACAEEAAAAQ/d=1/ed=1/dg=2/br=1/rs=ACT90oHTRNn4nWHRoG_sGMK1Y1bqHPFFSA/m=bct,cdos,hsm,jsa,mpf,qim,d,csi | 901.296 | 727.376 | 133.816 |
| https://www.google.co.nz/?gws_rd=ssl | 531.78 | 227.416 | 39.276 |
| Unattributable | 299.2 | 20.036 | 0.664 |
| https://www.google.co.nz/xjs/_/js/k=xjs.qs.en_US.RTQ3x56oZS0.O/ck=xjs.qs.KWWgWgrbcic.L.W.O/am=wKAAAAAAAEAAAAAAAAAAgJYgAAAAAACAAoAAAAQQAEEAAgIiCgwpAQAAEAAADC8GDAAAgEAIEACMASkAAgBEABDgASAAAADAR6OvgRwUAHyiEi4AAAAAAABwAA7DPCrwABAABAAAAIBR6DoBACAEEAAAAQ/d=1/exm=bct,cdos,csi,d,hsm,jsa,mpf,qim/ed=1/dg=2/br=1/rs=ACT90oE3x4DatikAIjJYzKjD-_dv3PBFCA/m=Bevgab,EkevXb,aa,abd,async,dvl,fKZehd,foot,mu,pHXghd,sb_wiz,sf,sonic,spch?xjs=s1 | 221.612 | 188.352 | 27.016 |
| https://www.gstatic.com/og/_/js/k=og.qtm.en_US.auSrFW-FX90.O/rt=j/m=qabr,q_dnp,qcwid,qapid/exm=qaaw,qadd,qaid,qein,qhaw,qhbr,qhch,qhga,qhid,qhin,qhpr/d=1/ed=1/rs=AA2YrTtiIgpyWC3dfQkzVoOu4jFUo5DWgw | 109.5 | 86.112 | 17.364 |
| https://apis.google.com/_/scs/abc-static/_/js/k=gapi.gapi.en.M5RD94rmgZI.O/m=gapi_iframes,googleapis_client/rt=j/sv=1/d=1/ed=1/rs=AHpOoo8z3ZIGbS4Q1hdxlO0-i7gQCAheug/cb=gapi.loaded_0 | 74.04 | 62.396 | 8.628 |
Minimize main-thread work — 2.2 s Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
| Category | Time Spent (Ms) |
|---|---|
| Script Evaluation | 1349.456 |
| Other | 371.708 |
| Script Parsing & Compilation | 239.412 |
| Style & Layout | 118.412 |
| Parse HTML & CSS | 93.296 |
| Rendering | 22.448 |
Metrics
Total Blocking Time — 910 ms The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Other
Max Potential First Input Delay — 550 ms Users could experience a delay when interacting with the page.
First Contentful Paint (3G) — 5820 ms The time taken for the first image or text on the page to be rendered while on a 3G network.
Opportunities
Reduce unused JavaScript — Potential savings of 197 KiB It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
| URL | Transfer Size (Bytes) | Potential Savings (Bytes) |
|---|---|---|
| https://www.google.co.nz/xjs/_/js/k=xjs.qs.en_US.RTQ3x56oZS0.O/am=wKAAAAAAAEAAAAAAAAAAgJYgAAAAAACAAoAAAAQQAEEAAgIiCgwpAQAAEAAADC8GDAAAgEAIEACMASkAAgBEABDgASAAAADAR6OvgRwUAHyiEi4AAAAAAABwAA7DPCrwABAABAAAAIBR6DoBACAEEAAAAQ/d=1/ed=1/dg=2/br=1/rs=ACT90oHTRNn4nWHRoG_sGMK1Y1bqHPFFSA/m=bct,cdos,hsm,jsa,mpf,qim,d,csi | 245452 | 106147 |
| https://www.google.co.nz/xjs/_/js/k=xjs.qs.en_US.RTQ3x56oZS0.O/ck=xjs.qs.KWWgWgrbcic.L.W.O/am=wKAAAAAAAEAAAAAAAAAAgJYgAAAAAACAAoAAAAQQAEEAAgIiCgwpAQAAEAAADC8GDAAAgEAIEACMASkAAgBEABDgASAAAADAR6OvgRwUAHyiEi4AAAAAAABwAA7DPCrwABAABAAAAIBR6DoBACAEEAAAAQ/d=1/exm=bct,cdos,csi,d,hsm,jsa,mpf,qim/ed=1/dg=2/br=1/rs=ACT90oE3x4DatikAIjJYzKjD-_dv3PBFCA/m=Bevgab,EkevXb,aa,abd,async,dvl,fKZehd,foot,mu,pHXghd,sb_wiz,sf,sonic,spch?xjs=s1 | 55545 | 36704 |
| https://www.gstatic.com/og/_/js/k=og.qtm.en_US.auSrFW-FX90.O/rt=j/m=qabr,q_dnp,qcwid,qapid/exm=qaaw,qadd,qaid,qein,qhaw,qhbr,qhch,qhga,qhid,qhin,qhpr/d=1/ed=1/rs=AA2YrTtiIgpyWC3dfQkzVoOu4jFUo5DWgw | 54902 | 36386 |
| https://apis.google.com/_/scs/abc-static/_/js/k=gapi.gapi.en.M5RD94rmgZI.O/m=gapi_iframes,googleapis_client/rt=j/sv=1/d=1/ed=1/rs=AHpOoo8z3ZIGbS4Q1hdxlO0-i7gQCAheug/cb=gapi.loaded_0 | 36784 | 22747 |
Avoid multiple page redirects — Potential savings of 1,260 ms Redirects can cause additional delays before the page can begin loading. Google.co.nz should avoid multiple or unnecessary page redirects.
| URL | Time Spent (Ms) |
|---|---|
| http://google.co.nz/ | 630 |
| http://www.google.co.nz/ | 630 |
| https://www.google.co.nz/?gws_rd=ssl | 0 |
Accessibility
Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of google.co.nz. This includes details about various page attributes that can be optimized.Navigation
`[accesskey]` values are unique Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0 Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.
ARIA
`button`, `link`, and `menuitem` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>` If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children. Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.
ARIA IDs are unique Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.
Names and labels
Buttons have an accessible name Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.
Tables and lists
`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements. Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`). Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table. Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe. Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.
Internationalization and localization
`<html>` element has a `[lang]` attribute It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
`<html>` element has a valid value for its `[lang]` attribute Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.
Best practices
The document does not use `<meta http-equiv="refresh">` Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5. For users with low vision who rely on screen magnification, ensure that zooming is not disabled.
Audio and video
`<video>` elements contain a `<track>` element with `[kind="captions"]` Google.co.nz may provide assistance to deaf or hearing-impaired users with captions on videos.
ARIA
`[aria-*]` attributes do not match their roles Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
| Failing Elements |
|---|
`[role]`s do not have all required `[aria-*]` attributes Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
| Failing Elements |
|---|
Contrast
Background and foreground colors do not have a sufficient contrast ratio. Many (if not most) users find low-contrast text difficult or impossible to read.
| Failing Elements |
|---|
Manual Checks
The page has a logical tab order The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
Best Practices
Indicates the recommended, best practices currently in place on the page and highlights the best practices that google.co.nz should incorporate. This includes practices such as protecting pages with HTTPS.Audits
Links to cross-origin destinations are safe Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.
Avoids requesting the geolocation permission on page load When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.
Ensure CSP is effective against XSS attacks Significantly reduce the risk of cross-site scripting attacks (XSS) by ensuring you have a strong Content Security Policy (CSP).
| Description | Directive | Severity |
|---|---|---|
| No CSP found in enforcement mode | High |
Audits
Allows users to paste into password fields Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded It is recommended that optional fonts are preloaded.
Audits
Page has the HTML doctype Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.
Audits
Avoids Application Cache Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries Below is a list of all front-end JavaScript libraries that were detected on the page.
| Name | Version |
|---|---|
| Boq | |
| Wiz |
Avoids deprecated APIs Avoid deprecated APIs which will eventually be removed the browser.
No browser errors logged to the console Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
No issues in the `Issues` panel in Chrome Devtools There may be unresolved issues logged to Chrome Devtools.
Audits
Does not use HTTPS — 2 insecure requests found Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
| Insecure URL | Request Resolution |
|---|---|
| http://google.co.nz/ | Allowed |
| http://www.google.co.nz/ | Allowed |
Audits
Registers an `unload` listener The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
| Source |
|---|
Missing source maps for large first-party JavaScript Consider deploying source maps for added benefits such as the ability to debug while in production.
| URL | Map URL |
|---|---|
| https://www.google.co.nz/xjs/_/js/k=xjs.qs.en_US.RTQ3x56oZS0.O/am=wKAAAAAAAEAAAAAAAAAAgJYgAAAAAACAAoAAAAQQAEEAAgIiCgwpAQAAEAAADC8GDAAAgEAIEACMASkAAgBEABDgASAAAADAR6OvgRwUAHyiEi4AAAAAAABwAA7DPCrwABAABAAAAIBR6DoBACAEEAAAAQ/d=1/ed=1/dg=2/br=1/rs=ACT90oHTRNn4nWHRoG_sGMK1Y1bqHPFFSA/m=bct,cdos,hsm,jsa,mpf,qim,d,csi |
SEO
Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for google.co.nz. This includes optimizations such as providing meta data.Mobile Friendly
Has a `<meta name="viewport">` tag with `width` or `initial-scale` It is advised to use a '<meta name="viewport">' tag for the optimization of google.co.nz on mobile screens.
Document uses legible font sizes — 100% legible text Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
| Source | Selector | % of Page Text | Font Size |
|---|---|---|---|
| 100.00% | ≥ 12px |
Tap targets are sized appropriately — 100% appropriately sized tap targets Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.
Content Best Practices
Document has a `<title>` element Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Links have descriptive text Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang` Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical` Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.
Crawling and Indexing
Page has successful HTTP status code Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Page isn’t blocked from indexing Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.
Content Best Practices
Document does not have a meta description Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Crawling and Indexing
Links are not crawlable Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
| Uncrawlable Link |
|---|
Manual Checks
Structured data is valid Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
Progressive Web App
Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of google.co.nz. This includes details about web app manifests.Installable
Web app manifest and service worker meet the installability requirements User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.
PWA Optimized
Redirects HTTP traffic to HTTPS It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Content is sized correctly for the viewport Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale` It is advised to use a '<meta name="viewport">' tag for the optimization of google.co.nz on mobile screens.
PWA Optimized
Does not register a service worker that controls page and `start_url` A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Does not set a theme color for the address bar. A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Does not provide a valid `apple-touch-icon` iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.
Manifest doesn't have a maskable icon Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.
Manual Checks
Site works cross-browser Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting
Server Location
| Server IP Address: | 142.250.64.67 |
| Continent: | North America |
| Country: | United States |
| Region: | |
| City: | |
| Longitude: | -97.822 |
| Latitude: | 37.751 |
| Currencies: | USD USN USS |
| Languages: | English |
Web Hosting Provider
| Name | IP Address |
|---|---|
| Google LLC |
Registration
Domain Registrant
| Private Registration: | No |
| Name: | |
| Organization: | Google LLC |
| Country: | US |
| City: | |
| State: | CA |
| Post Code: | |
| Email: | |
| Phone: |
Note: Registration information is derived from various sources and may be inaccurate.
Domain Registrar
Security
Visitor Safety
| Mature Content: | Not Likely |
| McAfee WebAdvisor Rating: | Safe |
| WOT Rating: | |
| WOT Trustworthiness: | 94/100 |
| WOT Child Safety: | 90/100 |
Note: Safety information is not guaranteed.
SSL/TLS Certificate
| Issued To: | *.google.co.nz |
| Issued By: | GTS CA 1C3 |
| Valid From: | 30th August, 2021 |
| Valid To: | 22nd November, 2021 |
| Subject: | CN = *.google.co.nz |
| Hash: | de7454a4 |
| Issuer: | CN = GTS CA 1C3 O = Google Trust Services LLC S = US |
| Version: | 2 |
| Serial Number: | 164064323820405721584866658758455786072 |
| Serial Number (Hex): | 7B6DA3B00E157E910A00000000FCFA58 |
| Valid From: | 30th August, 2025 |
| Valid To: | 22nd November, 2025 |
| Signature Algorithm (Short Name): | RSA-SHA256 |
| Signature Algorithm (Long Name): | sha256WithRSAEncryption |
| Authority Key Identifier: | keyid:8A:74:7F:AF:85:CD:EE:95:CD:3D:9C:D0:E2:46:14:F3:71:35:1D:27 |
| Extended Key Usage: | TLS Web Server Authentication |
| CRL Distribution Points: | Full Name: URI:http://crls.pki.goog/gts1c3/QqFxbi9M48c.crl |
| Certificate Policies: | Policy: 2.23.140.1.2.1 Policy: 1.3.6.1.4.1.11129.2.5.3 |
| Authority Information Access: | OCSP - URI:http://ocsp.pki.goog/gts1c3 CA Issuers - URI:http://pki.goog/repo/certs/gts1c3.der |
| SCT List: | Signed Certificate Timestamp: Version : v1 (0x0) Log ID : EE:C0:95:EE:8D:72:64:0F:92:E3:C3:B9:1B:C7:12:A3: 69:6A:09:7B:4B:6A:1A:14:38:E6:47:B2:CB:ED:C5:F9 Timestamp : Aug 30 05:37:38.249 2021 GMT Extensions: none Signature : ecdsa-with-SHA256 30:45:02:20:6C:D4:01:7F:6C:FB:03:C4:5C:95:E8:F1: E5:CD:30:D9:8D:99:AF:85:EF:43:D5:DD:3E:29:1E:40: 5C:47:5D:D7:02:21:00:DF:0D:35:B4:00:9F:52:02:50: 0B:09:97:E7:C4:8B:ED:C8:DE:22:43:5A:EA:76:A2:93: C9:04:E6:03:1E:3A:7B Signed Certificate Timestamp: Version : v1 (0x0) Log ID : 7D:3E:F2:F8:8F:FF:88:55:68:24:C2:C0:CA:9E:52:89: 79:2B:C5:0E:78:09:7F:2E:6A:97:68:99:7E:22:F0:D7 Timestamp : Aug 30 05:37:38.685 2021 GMT Extensions: none Signature : ecdsa-with-SHA256 30:46:02:21:00:FD:6D:8E:EF:90:CF:0E:21:78:AC:18: D7:59:62:53:43:36:0C:1B:B6:FF:43:85:4A:70:85:BC: 29:FB:26:46:DD:02:21:00:81:81:A2:E9:11:E2:B1:DB: 61:FD:87:22:00:76:02:8F:EC:8F:95:1F:71:E3:EF:14: 91:4B:AD:BF:65:21:21:C4 |
| Key Usage: | Digital Signature |
| Basic Constraints: | CA:FALSE |
| Subject Alternative Name: | DNS:google.co.nz DNS:*.google.co.nz |
Technical
DNS Lookup
A Records
| Host | IP Address | Class | TTL |
|---|---|---|---|
| google.co.nz. | 142.251.45.99 | IN | 300 |
NS Records
| Host | Nameserver | Class | TTL |
|---|---|---|---|
| google.co.nz. | ns2.google.com. | IN | 21600 |
| google.co.nz. | ns1.google.com. | IN | 21600 |
| google.co.nz. | ns4.google.com. | IN | 21600 |
| google.co.nz. | ns3.google.com. | IN | 21600 |
AAAA Records
| IP Address | Class | TTL |
|---|---|---|
| 2607:f8b0:4004:83f::2003 | IN | 300 |
CAA Records
| Domain | Flags | Tag | Class | TTL |
|---|---|---|---|---|
| pki.goog | 0 | issue | IN | 21600 |
MX Records
| Priority | Host | Server | Class | TTL |
|---|---|---|---|---|
| 0 | google.co.nz. | smtp.google.com. | IN | 300 |
SOA Records
| Domain Name | Primary NS | Responsible Email | TTL |
|---|---|---|---|
| google.co.nz. | ns1.google.com. | dns-admin.google.com. | 60 |
TXT Records
| Host | Value | Class | TTL |
|---|---|---|---|
| google.co.nz. | v=spf1 | IN | 300 |
HTTP Response Headers
| HTTP-Code: | HTTP/1.1 200 OK |
| Content-Type: | text/html; charset=UTF-8 |
| Date: | 19th September, 2021 |
| Server: | gws |
| Expires: | 19th September, 2021 |
| Cache-Control: | private |
| BFCache-Opt-In: | unload |
| X-XSS-Protection: | 0 |
| X-Frame-Options: | SAMEORIGIN |
| Transfer-Encoding: | chunked |
| Set-Cookie: | * |
Whois Lookup
| Created: | 17th February, 1999 |
| Changed: | 15th January, 2021 |
| Expires: | |
| Registrar: | MarkMonitor Inc. |
| Status: |
| Nameservers: | ns1.google.com ns2.google.com ns4.google.com |
| Full Whois: | % Terms of Use
% % By submitting a WHOIS query you are entering into an agreement with Domain % Name Commission Ltd on the following terms and conditions, and subject to % all relevant .nz Policies and procedures as found at https://dnc.org.nz/. % % It is prohibited to: % - Send high volume WHOIS queries with the effect of downloading part of or % all of the .nz Register or collecting register data or records; % - Access the .nz Register in bulk through the WHOIS service (ie. where a % user is able to access WHOIS data other than by sending individual queries % to the database); % - Use WHOIS data to allow, enable, or otherwise support mass unsolicited % commercial advertising, or mass solicitations to registrants or to % undertake market research via direct mail, electronic mail, SMS, telephone % or any other medium; % - Use WHOIS data in contravention of any applicable data and privacy laws, % including the Unsolicited Electronic Messages Act 2007; % - Store or compile WHOIS data to build up a secondary register of % information; % - Publish historical or non-current versions of WHOIS data; and % - Publish any WHOIS data in bulk. % % Copyright Domain Name Commission Limited (a company wholly-owned by Internet % New Zealand Incorporated) which may enforce its rights against any person or % entity that undertakes any prohibited activity without its written % permission. % % The WHOIS service is provided by NZRS Limited. % version: 8.7 query_datetime: 2021-09-20T00:55:48+12:00 domain_name: google.co.nz query_status: 200 Active domain_dateregistered: 1999-02-17T00:00:00+13:00 domain_datelastmodified: 2021-01-15T23:40:34+13:00 domain_datecreated: 1999-02-17T00:00:00+13:00 domain_delegaterequested: yes domain_signed: no % registrar_name: MarkMonitor Inc. registrar_address1: 2150 S Bonito Way registrar_address2: Suite 150 registrar_city: Meridian registrar_province: Idaho registrar_postalcode: 83642 registrar_country: US (UNITED STATES) registrar_phone: +1 208 3895740 registrar_fax: +1 208 3895771 registrar_email: [email protected] % ns_name_01: ns2.google.com ns_name_02: ns4.google.com ns_name_03: ns1.google.com ns_name_04: ns3.google.com % % Additional information may be available at https://www.dnc.org.nz/whois/search?domain_name=google.co.nz % |
Nameservers
| Name | IP Address |
|---|---|
| ns1.google.com | 216.239.32.10 |
| ns2.google.com | 216.239.34.10 |
| ns4.google.com | 216.239.38.10 |
Related
Subdomains
| Domain | Subdomain |
|---|---|
| news | |
| ww |
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Organic Search (US) Competitors
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| Domain | Valuation | Snoop Score |
|---|---|---|
| 0/5 | ||
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| Domain | Valuation | Snoop Score |
|---|---|---|
| $756,411 USD | 4/5 | |
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| $5,662 USD | 2/5 |
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